A guide to finding LOVEworks in Central Va.


RICHMOND, Va. (WWBT) — If you’ve traveled to Virginia, you’ve probably come across some of the lovely LOVEwork exhibits.

A work of love is a work of art that spells out the word “LOVE” in large letters. This statewide initiative aims to highlight the message “Virginia is for Lovers”, spread positivity and promote travel to Virginia.

Since 2013, these art exhibitions have become very popular; there are now more than 300 at various Virginia landmarks.

Each LOVE sign is unique in its design and usually has a special meaning for where it is located.

The Lewis Ginter Botanical Garden’s LOVEwork, for example, represents the beauty of nature. The L is a flower bed filled with seasonal displays, the O is designed to look like a honeycomb beehive, the V is made from recycled shovels and gardening materials, the E is painted to look like the planet Earth.

Here are our 12 recommendations of fun places to see LOVEworks around RVA! Much LOVE, NBC12:

Reservoir Distillery

In 2019, Reservoir Distillery commissioned local artist Ed Trask to create Richmond’s first LOVEwork mural. The artwork served as a celebration of 50 years of love and Reservoir’s 10th anniversary. The mural is extremely bright and colorful, covering the entire side of the building. You can’t miss this eye-catching piece.

Lewis Ginter Botanical Garden

The ideas in each letter were crafted by garden staff from all departments to invite, welcome and celebrate guests. The letters represent the beauty of our natural surroundings. It features recycled materials, painted earth and a living flower bed. The LOVEwork is also featured at the annual Garden Party Light Show.

Virginia Welcome Center at Main Street Station

The Virginia State Visitor Center is located in the heart of Richmond and offers a giant LOVEwork in its visitor center. It measures approximately 16 feet wide and 8 feet tall and is tied to Virginia’s message that “Love is at the heart of every Virginia vacation.” The classic slogan “Virginia is for Lovers” is written in the O. The V is a bright red, representing 50 years of love.

Richmond Circuit

This is one of the most eye-catching LOVEworks in the area! The massive display letters are made from racing themed materials such as Goodyear tires, racing helmets and sheet metal from cars that have raced in NASCAR. You can’t miss the giant checkered O which resembles the checkered flag that flies at the end of a race. The LOVEwork represents the exciting sense of community that Richmond Raceway has brought to the area over the years.

The Glen Allen Cultural Center for the Arts

The Cultural Arts Center at Glen Allen offers many opportunities for Virginians to enjoy the performing and visual arts. Their LOVEwork display truly represents that. From musical notes to brushes, spotlights, ballet slippers, and more, this LOVEwork includes tons of artistic symbolism.

Concepts for each letter were developed by Ryan Imirie, the Centre’s Client Services Associate, with input and input from Center staff and volunteers. Display is a conglomeration of everything related to creativity. “It indicates sharing our love of the visual and performing arts with people of all ages, cultures and abilities.”

Regency Square Shopping Center

Virginia is for Lovers says the giant letters in Regency Square were created during its 40th anniversary celebration in October 2015 with the help of Art on Wheels and many community members. The actual piece was created by riding tricycles equipped with paint dispensers on pre-cut plywood boards in the shape of LOVE letters. These tricycle wheels created a beautiful swirling design on the LOVE letters that are now in the mall.

J. Sargeant Reynolds Community College

The National Association of Women in Construction constructed a LOVEworks sign out of different construction-related materials. Steel beams, bricks and a giant tape measure, to name a few. The NAWIC logo acts as the letter O.

They partnered with the college to build this sign, bringing recognition to women in the construction industry. They also wanted to highlight JSRCC’s workforce development program and their construction and engineering related programs.

Kings Dominion Campground

For thrill seekers in Virginia, Kings Dominion is the perfect place to visit. While you’re there, look out for their LOVEwork, which highlights some of their most famous attractions. This includes the Intimidator 305 which is the tallest roller coaster in the park.

It also offers some of the more classic rides such as the carousel and the Rebel Yell wooden roller coaster. There are also images of Kings Dominion’s “Soak City” water park and the Eiffel Tower.

Meadow Event Park

The design of this LOVEwork was inspired by the famous story of Meadow Stable, home of the legendary Triple Crown champion, Secretariat. The large letters were made from the wood of the fences and decorated with horseshoes and the stable’s classic blue and white colors.

The exhibit is placed near the barn where Secretariat was born, which is now listed on the National Register of Historic Places and the Virginia Register of Landmarks.

Charles City County

“The design, planning and creation of Charles City County’s LOVEwork was done by more than 100 fifth and sixth graders from Charles City County Elementary School,” says the Virginia is For Lovers campaign. “These students, led by their art teacher, Elysa Harris, started the project at the start of the 2016/2017 school year thinking about what best represents their county. The students submitted concept sketches and after that , the final design emerged. All of the students who participated in the design and creation autographed the back of the panel with their handprint and name.”

Each letter represents a different aspect of the county with all the nature-themed designs. The art features images of rivers, deer, bikers, and sunsets.


Designed and built in Powhatan by a community member and his wife! The LOVEwork sign is well known in the community and is a hit with residents and visitors. The bold red sign has served as a prop for all kinds of photos such as family reunions, prom photos, and engagement photos. It has also been featured at festivals and community events.

Colonial Heights

Located at the Keystone Antique Truck and Tractor Museum, the Colonial Heights LOVE sign was created to reflect the theme of the museum. The “L” is made from steel engine parts; the “O” is a large tractor tire; the “V” corresponds to the exhaust silencers; and the “E” is created from barrels of oil.

Just 30 minutes from Richmond, Keystone takes visitors on a journey through time with vintage highway trucks, classic cars, vintage gas pumps, oil cans, automotive signs, clocks, vintage advertising posters and Moreover.

These LOVEworks around Richmond are a reflection of a vibrant community that displays its unique specialties through art. The pieces listed, while beautiful and unique, only scratch the surface of what’s out there.

Virginia is for Lovers encourages people to travel across the Commonwealth and visit the various exhibits. If you want to explore beyond Richmond, a map of over 300 Virginia LOVEworks can be found here.

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