Face Tape: Your Guide to Face Taping and Face-Lift Tape

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TikTok content

This content can also be viewed on the site from which it originated.

TikTok content

This content can also be viewed on the site from which it originated.

TikTok content

This content can also be viewed on the site from which it originated.

According to Norman Rowe, MD, of Rowe Plastic Surgery, face-lift tape is much more effective and generally safe to do in moderation. “The facial tape works to create the illusion of a face lift without an actual face lift by pulling the skin around the eyes, neck, jawline and cheekbones to sculpt the face,” he says. “The main focus is to tap skin tighter in areas of the face to achieve that sharp look akin to celebrities and models. As the effect is temporary, the majority of success is due to placement and to successful make-up.

Dr Rowe says he’s seen a growing number of young patients asking for chiseled jaws and angular faces. Face-lift tape is a long-time Hollywood beauty secret – Hadid admitted to using face tape in an interview with vogue in March – and TikTok has recently caught on.

You won’t find lifting tape at Sephora or Ulta — until recently, it was a trick used only by professional makeup artists who source their supplies from specialty makeup and FX supply stores. But as the practice becomes more mainstream, brands are launching their own facelift strips, indicating they could become their own beauty category in the near future. TheFaceTape and FX Eyes have built their brands entirely around duct tape and have found much of their success on TikTok.

Unlike facial tape, Professional Face Lift Tape uses thin “medical grade” tape. Rowe cautions against any other use: “Don’t use any additional adhesive besides duct tape, because too strong an adhesive can actually tear the top layer of skin when removed,” he says.

It’s a brief optical illusion and the risks are minimal; that’s why celebrities use duct tape for big events and red carpets. “If you use it minimally as a cosmetic or beauty tool, the risks are low,” says Vasyukevich. “Of course there may be bruising, scarring or bleeding depending on how long you keep the tape on. This trick has been used for a long time in the entertainment industry and as far as I know there is no never had any serious damage as a result of this practice, but I would stress that it should always be done in moderation.

Of course, another potential risk is that the face-lift tape falls off your face. According to Avedaño, endurance comes down to proper application. “Start with clean, dry skin,” he says. “I use an alcohol wipe on the area where I will be applying the tape. It is important to make sure that you apply the tape to the exact area on each side of the face before attaching the cord or tape, unless you are correcting one eye that is not symmetrical to the other.Then you want to find the best position to correct the irregularities.

Still, Rowe argues that cosmetic work is the best way to get the look, and suggests procedures like thread lifts, laser fat reducer and skin firming called Trusculpt, and Botox. For long-term results, surgical procedures are the most effective. “I often see neck, face and brow lifts to get that ‘ripped off’ look,” he says. “Overall, all treatments, non-surgical or surgical, are extremely effective in achieving a look similar to duct tape. It is up to the patient which route they wish to take as surgery is a one-time operation, while non-surgical patients can come as many times as they wish within reason to achieve the desired outcome.

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