Today’s consumers are digitally confident, driven, informed, and focused on interacting with brands that align with their values. They prefer hybrid shopping experiences, authenticity, sustainability, and appreciate problem-solving content. According to the Institute of Business Value, purpose-driven consumers, who choose products and brands based on their alignment with their values, now represent the largest consumer segment. According to their global survey report, out of over 19,000 respondents in 28 countries, they concluded; This shift in consumer behaviors, needs, and opinions has generated powerful marketing insights that drive business.
According to Shopify, 61% of online consumers heed recommendations from influencers, while 38% trust the branded content they post. And, according to Forrester, 59% of buyers would rather do research online than interact with a sales rep because the rep sets up a sales plan rather than helping solve a problem. Consumers have changed the way they buy. So as a trader you have to change the way they sell. Today, people depend on key opinion leaders for guidance before making purchasing decisions. Therefore, to thrive in the fast-paced world of marketing and maintain a sense of relevance with your audience, it’s crucial for brands to understand the concept of influencer marketing.
What is Influencer Marketing?
Influencer marketing is a method of advertising based on word of mouth, the most powerful and effective marketing tool in which a diverse approach is leveraged by marketers to onboard individuals into a base of Established online audience to create awareness, gain authenticity and relevance. problem-solving content for brand promotion, endorsement and representation for a long or short period of time.
It builds credibility for brands when they use a brand association leverage strategy, a marketing approach that allows brands to leverage the value held by creators for their brand storytelling. During their tenure, the roles of thought leaders can vary depending on the purpose of the brand. A brand can set as many goals as it wants.
As an influencer, marketing offers many benefits, such as:
• Helps build social capital, trust and authenticity,
• Helps to meet customers where they are,
• Helps connect with younger audiences,
• Helps to reach ad blockers,
• Compliments content strategy,
• Helps drive audience engagement,
• Helps increase sales ROI, conversions and leads
• Boost SEO and
• Boost social commerce.
But the one who is responsible for bridging the gap between the two stakeholders (brands and influencers) in the economic framework and overseeing the activities leading to the ultimate goal of brands is a influencer marketing agency. And one such agency, helping brands unlock true influencer marketing ROI, is Grynow Media Pvt. ltd.
How is Grynow the best influencer marketing agency in the world? Global influencer marketing agency finds the right influencers for your brand
The agency has worked with over 200,000 influencers in its lifetime, making it a leading authority in selecting the right thought leaders for its clients’ campaigns.
Influencers have a different audience; demographics, sizes, engagement rates that vary across multiple platforms. While the agency maps the predominant influencers in their client’s niche, it also takes into account deans of adjacent verticals, like content quality, target audience rating, past collaborations, awards and more. . If they are in line with brand values, you can reduce costs and ensure guaranteed results.
The leading platform helps you unlock influencer marketing ROI through good influencer relationship management
The longstanding collaboration between brands and influencers is always based on good influencer relationship management (IRM). Because maintaining a long-term relationship with influencers builds followers’ trust in the brand. Grynow helps brands capitalize through the development of a personalized influencer marketing strategy with the optimal partner, and works to deepen brand influencer relationships. Improved customer satisfaction, retention, and experience results in more consistent user engagement with your brand.
The organization maintains a network of long-lasting relationships with influencers and key opinion leaders (KOL). Therefore, the majority of businesses that are not harnessing influencer marketing to its full potential can achieve their target goal of increasing ROI by incorporating Grynow’s strategic approach.
Develops influencer marketing strategies that increase the value of a brand’s content
The attraction that companies create with their target customers is centered on content. Content is the most important element, whether it’s a brand’s narrative or how it can help its customer base. Influencers also want to work with companies that will help them make a name for themselves and establish a strong following among their followers.
Grynow helps create and organize content – creating purpose-driven videos, creating user-generated content, and helping with timely content management.
For an influencer marketing campaign to be successful, opinion leaders and marketers must perform activities that complement each other. The task of observing and guiding all stakeholders towards a common goal falls to the best influencer marketing agency in the world – Grynow.