For decades, Johnson & Johnson Baby Powder was one of the most popular health products in the US market.
In 2020, however, Johnson & Johnson ended the manufacture and sale of Baby Powder talc due to ongoing cancer-related legal issues. Here’s a summary of what happened to Johnson & Johnson Baby Powder and where the brand is headed from there.
Why is talc no longer used?
Talc is no longer used because it is often contaminated with a cancerous mineral that irritates tissue mucous membranes years after it enters the body. Talcum powder can be easily contaminated with asbestos since talcum and asbestos are minerals.
Talcum powder containing asbestos can cause mesothelioma, lung cancer and ovarian cancer in anyone who uses the powder on themselves or their child. Johnson & Johnson Baby Powder Cancer is particularly troublesome for women since they are the majority of users, applying the powder to their young children and sometimes even to themselves.
Talcum powders like Johnson & Johnson Baby Powder absorb moisture and keep skin healthy. The problem with talcum powder is potential asbestos contamination.
So where is Johnson & Johnson baby powder now? Is talcum powder safe to use? Is it still available for purchase? If so, does Johnson & Johnson baby powder still contain the controversial ingredient talc?
The answer to all of these questions is, “It depends on where you live.”
Johnson & Johnson Baby Powder Recall
Before the health and beauty conglomerate ended sales of its Baby Powder brand, a headline announced the possible end. In October 2019, Johnson & Johnson recalled approximately 33,000 bottles of the talcum powder product. The reason for this is the effects of talcum powder on the lungs and ovaries when contaminated with asbestos.
The United States Food and Drug Administration (FDA) found evidence of chrysotile asbestos in a bottle from an online retailer. Johnson & Johnson has decided to recall all bottles from the batch containing the contaminated bottle.
Johnson & Johnson later said multiple tests of the same bottle showed no signs of asbestos. This indicates that Johnson & Johnson’s testing and claims that its talcum powder is asbestos-free may be flawed.
Johnson & Johnson introduces new baby powder
Johnson & Johnson unveiled a new brand of baby powder in July 2022. The brand is called Vivvi & Bloom. There are three products within the Vivvi & Bloom brand:
- Cleansing gel and shampoo 2 in 1
- 2 in 1 face and body whipped lotion
- 2 in 1 scalp and body massage oil
Vivvi & Bloom is described as a “skin and hair care brand for babies and toddlers”. The company said in a press release that it was designed to meet the needs and desires of “millennial and Gen Z parents and caregivers”.
One of the hallmarks of the brand is trustworthy “natural ingredients”. All are verified by the Environmental Working Group, which regularly tests and reviews cosmetics containing unhealthy ingredients. Talc, which was in the original Johnson & Johnson baby powder, is not an ingredient in Vivvi & Bloom.
Does Johnson & Johnson baby powder still contain talc?
The answer is unfortunately yes and no. Johnson & Johnson stopped producing talc versions of its baby powder for North America. This decision was made in May 2020 due to the onslaught of cancer lawsuits from people who used Johnson & Johnson Baby Powder. Johnson & Johnson at one point faced more than 30,000 lawsuits from cancer victims. The number is always in the tens of thousands.
If you go to the product page on the Johnson & Johnson website for talc-based baby powder, the item is listed as “discontinued”. The main ingredient in the ingredients section on the product page is talc.
Johnson & Johnson baby powder sold in the United States, Mexico and Canada now includes cornstarch instead of talcum powder. Other ingredients listed include tricalcium phosphate, vitamin E, and aloe barbadensis leaf juice. Johnson & Johnson is one of many cosmetics and health care companies replacing talc with cornstarch and other substitutes.
The talc and cornstarch-free version of Johnson & Johnson Baby Powder is available on Amazon and other online retailers.
Cornstarch is a common alternative ingredient to talcum powder for baby powders, talc-free makeup, etc. To our knowledge, cornstarch baby powder does not cause cancer.
The answer to the question “Does Johnson & Johnson baby powder still contain talc?” is complicated because it is still available in other countries. Johnson & Johnson investors have rejected a plan to end global sales of the talcum powder brand.
Therefore, the talc version of Johnson & Johnson Baby Powder is still available in Asia and South America. This means that people in these markets are using a potentially dangerous and carcinogenic product on themselves or their children.
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