Launch of a new book: Beating Inflation – An Agile, Concrete and Effective Corporate Guide Offers analyzes and solutions to deal with rising costs


BOSTON–()–A timely new book by two experts from Simon-Kucher, the world’s leading pricing consultancy, is now available for purchase in the United States to help managers assess the market and take strategic action during an inflationary cycle of the economy.

After decades of relative price stability, inflation is back and should continue. Given the roughly 50-year gap since the U.S. economy last experienced inflation of this magnitude, and the fact that the current generation of managers have no experience with such conditions, current inflation presents major risks for businesses and consumers. Simon-Kucher & Associatesa global consulting firm known for its expertise in pricing and strategy, announces the latest book by two of its experts: Defeating Inflation – An Agile, Practical and Effective Business Guide.

This business guide to fighting inflation is co-authored by Professor Dr. Hermann Simon, co-founder of Simon-Kucher & Partners and Honorary Chairman, and Adam Echter, a Silicon Valley-based Simon-Kucher Partner .

The book examines inflation from several angles and offers actions and strategies for companies to manage it. It’s not about eliminating inflation for businesses and consumers, but about how to survive it with the least damage possible. Businesses need to look at all aspects of their business – from sales, finance, purchasing and cost management to digitalization and innovation in equal measure. It also requires a change in corporate culture which, if managed quickly and successfully, can improve the likelihood of beating inflation and ensuring business survival.

“Inflation does not just affect prices and prices, but all business activities and functions,” explained Simon, a world-renowned author and speaker widely recognized as one of the world’s leading experts in pricing. “It starts with the CEO, who needs to drive a culture change, and extends to the management of finance, purchasing, supply chain, cost, production and human resources. Of course, the sales force is particularly affected because salespeople have to push customers for bigger and more frequent price increases. Inflation impacts a business as a whole, which is why Adam and I wrote this book to offer tangible, actionable solutions that can be adopted across all business functions.

Echter, whose 20+ year career has focused on price and sales, added: “Inflation is back and here to stay, and although price plays a central role, it is naive to simply pass on the cost increases one by one. to customers and believe that you have risen to the challenge. For companies, this means that the world in which they operate has fundamentally changed and that the challenges to be met concern all functions of the company. Increased agility, increased focus on liquidity, and profitability of all transactions will be key strategies for managing inflation. Sales forces will be key to staying ahead of inflation and most will need to hone. Digitalization will make this period of inflation different from the previous one due to the dramatic effects of price transparency and the ability of technology to facilitate innovative pricing systems. If this change is managed quickly and successfully, the chances of beating inflation and thus ensuring the survival of the company are good.

The book Defeating Inflation – An Agile, Practical and Effective Business Guide will be released by Springer on December 4 and is available now for pre-order at Amazon.

Simon-Kucher & Associates:

Simon-Kucher is a global consulting firm with over 2,000 employees in 27 countries. We strive to provide our clients with measurable revenue and profit growth. We do this by optimizing their pricing, sales and marketing strategies better and more sustainably than anyone else. With over 35 years of experience in a wide range of monetization topics, our experts work across industries and for businesses large and small. Our projects increase our clients’ profitability by an average of 100 to 500 basis points and we are considered the world’s leading pricing advisor.


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