EVGA, one of the big names in PC graphics cards, has decided to end its longstanding relationship with Nvidia thanks to “Disrespectful treatment, among other things.” (opens in a new tab)
This is according to GamersNexus, who posted a video (opens in a new tab) revealing the development after sitting down with EVGA CEO Andrew Han. Confirmation that EVGA will not carry RTX-40 cards has since been confirmed on the company’s official forums. (opens in a new tab) in more diplomatic terms.
“We’re not going to be on [Nvidia CEO] jensen [Huang]’s turn on stage, so I don’t want people to speculate what’s going on,” the video quotes Han as saying.” EVGA has decided not to port the next generation.
“EVGA continues the current product line, we will continue the current generation [until we run out.]“This existing stock is expected to end this year.
“It’s not a financial decision; it’s a principled decision,” GamersNexus said, saying Nvidia isn’t releasing pricing details to its partners until they’re publicly revealed on stage. “It’s hard to run a business when you don’t even know what the cost of your product you’re launching is imminently,” the video adds.
On top of that, there’s apparently little flexibility around card design and generally low profit margins – compounded by Nvidia’s own Founders Edition cards that undermine anything EVGA can do.
It’s an odd decision for a company whose name is tied to graphics cards to stop making GPUs, but according to GamersNexus, Han “wouldn’t even entertain the idea of working with Intel or AMD when we told him. demand”. Instead, it will apparently focus on power supplies, coolers, and motherboards.
The timing couldn’t be much worse for Nvidia, which could launch its RTX 40 series as early as this week at its GTC 2022 event. It could still happen, but it looks like Nvidia will be relying on other manufacturers – like PNY and Zotac – to push the next generation of RTX GPUs.
It’s been a strange few years for graphics cards, which have been subject to extreme shortages and inflated prices during the 2020 coronavirus pandemic due to a perfect storm of supply chain issues and mining. of cryptocurrency reaching heights of profitability. Both of those things have since evaporated, flooding the market with inventory just as Nvidia and AMD aim to move to the next generation.
Still, it makes for a good time to be a buyer. And while it might not be the latest and greatest for long, you might want to take advantage of a cheaper RTX 30-series card. Especially given the seemingly high power demands of the RTX 40 family at a time when power prices are spiraling out of control.