The Sunday Times Best Places to Live Guide 2022: Ilkley launches gift card to boost 50 businesses

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The new Ilkley Town Center gift card can be purchased online as a physical or digital card and can be spent at over 50 businesses in the town, including shops, restaurants and services. A point of sale will be added in the coming months.

A spokesperson said: “Led by Ilkley Business Improvement District, the new gift card is part of BID’s mission to make local shopping easier, to address how customers shop now and in the future and to help position Ilkley for a digital future.

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“Physical gift cards are mailed to the recipient with an optional gift message. Digital gift cards are sent to the recipient as a text message or email, the recipient can then add their Ilkley Town Center gift card balance to their digital wallet and complete their purchase using their phone , online or in store.

The new Ilkley Town Center gift card can be purchased online as a physical or digital card and can be spent at over 50 businesses in the town, including shops and restaurants.

Ilkley was also named The Sunday Times Best Place To Live 2022 in April.

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Helen Rhodes, BID Manager at Ilkley BID, said the introduction of the new gift card will enhance the attractiveness of the town for locals and visitors alike.

She added: “Gift cards are incredibly popular, with 40% of people purchasing at least one gift card in the last three years. Over 50% of people used gift cards with a new business in 2021, and people typically spend around 65% more when they use their gift card.

“Now with the Ilkley Town Center Gift Card, we have a single gift card that can be used across the town, giving people a local, fun and easy way to shop locally. But in addition to locals, the card Ilkley Town Center Gift Card can be used by visitors and local employers to reward and motivate their staff The Ilkley Town Center Gift Card is a gateway to all that Ilkley has to offer .

One of the companies that signed up to receive the gift card as payment is Attic Womenswear.

Sarah Lyles, Founder of Attic Womenswear, said: “We can’t wait to see people embrace local life using the Ilkley Town Center Gift Card, whether it’s to meet friends for a coffee or a meal, or for shopping in one of our independent boutiques. .

“It’s more thoughtful than a cash donation because it shows the buyer is really proud of our local offering and it’s a great way to support our town. It can encourage people to shop in places they’ve never been before.

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